i-City Finance Avenue targets immersive experience centres – The Edge Markets MY

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DoubleTree by Hilton i-City adds vibrancy to i-City Finance Avenue and boost the value proposition of i-City as an international zone. The international hotel brand encapsulates i-City’s vision to be both an integrated mixed Ultrapolis and a tourism destination.
KUALA LUMPUR (Aug 26): The next frontier for technology infrastructure at I-Bhd’s i-City Finance Avenue will be the setting up of immersive experience centres to provide tenants with the edge in customer experience. 
In a statement on Thursday (Aug 25), I-Bhd, the master developer of i-City, said that as technology-driven financial institutions and financial technology companies are attracted to i-City Finance Avenue, the experience centres will help enhance their customer offerings through a virtual yet personalised experience of digital technology solutions.
Meanwhile, I-Bhd also announced a pre-tax profit of RM1.7 million for the second quarter ended June 30, 2022, compared to a pre-tax loss of RM3.4 million a year earlier.
The group said revenue for the quarter rose to RM20.2 million from RM16.9 million on a higher contribution from the property investment segment.
I-Bhd said its recovery momentum was encouraging, in line with the global trend that is progressively strengthening up towards the value-adding curve in the industry.    
I-Bhd chairman Tan Sri Lim Kim Hong said as the economy begins to regain momentum, the group is confident of continuous healthy demand and improvements in the property market.
Lim said as part of the upcoming developments, immersive technology at i-City Finance Avenue will help its tenants to virtually demonstrate their products and services, using a variety of multi-sensorial experiences.
He said analytics and artificial intelligence (AI) will be used to analyse customers’ data to achieve better customer differentiation, which would be useful in helping potential customers journey through the process by way of virtual experience, coupled with real-life experiences, while the brands utilise analytics and AI to process and analyse consumers’ data to enhance their offerings.
Lim said that earmarked as an international zone, i-City had been preparing to welcome such a technology-driven community when it first started creating an internet community in the 1990s.
Meanwhile, I-Bhd chief technology officer Ricky Lim said the company is able to provide its community in i-City with not only the convenience and security of working in a smart building, but also the technology infrastructure to establish their customer experience centres.
“The group is confident that i-City Finance Avenue, together with continuous adoption of innovative technologies and digital transformation efforts, will further support high-value industries given its super AI and dual-fibre network,” he said.
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