OTT platforms may upend multiplexes' run soon, set to be a Rs 12,000-cr industry by 2023

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By BankCircle

According to SBI Research, the over-the-top or OTT market is expected to reach Rs 11,944 crore by 2023, up from Rs 2,590 crore in 2018, logging in a compound annual growth of 36 per cent
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